I studied the Vibe Media Kit to help research the magazines target audience.
- Vibe had a primarily young adult audience, between the ages of 18 and 34 years. This shows that the magazine appealed to the the core audience of Hip Hop fans.
- With an almost equal ratio of male and female readers, it shows Vibe is aimed at both genders. This increased the audience and therefore made the brand more successful and popular.
- The Media Kit also shows that 71.3% of the readers were African-Americans. This was accomplished by including their interests and culture in the magazine, such as a heavy emphasise on Hip Hip.
Institutions
- The publisher for Vibe was producer Quincy Jones, in partnership with Time Inc, who launched the magazine in 1993.
- Time Inc. own over 90 music magazines such as 'Time' and operates over 60 websites such as 'MyRecipes'.
- Time Inc. has cross-media interests in magazines, which often have their own website.
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